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CDU on culture and media

From the program “Agenda of Confidence. Our State in Good Hands.”

2026 Baden-Württemberg state election, March 8, 2026Original PDF, 57 pagesAnalyzed on October 4, 2026

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Placement on Culture and media

Average of the points on this page. The placement is made by AI.

Each axis measures one topic. There is no single "left" or "right" for everything here: economy, society, migration and security are kept apart. Only what the program says is placed. How to read the placement

  • Economyleaning more state (-0.7), from 3 points

    Points per step: 1 clearly more state, 1 leaning more state, 0 balanced, 1 leaning more market, 0 clearly more market

  • Societyleaning conservative (+1), from 1 point

    Points per step: 0 clearly progressive, 0 leaning progressive, 0 balanced, 1 leaning conservative, 0 clearly conservative

The small columns under the bars show how many points sit on each of the five steps.

Support local media, film and games

The CDU wants to secure local newspapers, private broadcasters and movie theaters through reliable conditions, including a subsidy for newspaper delivery in rural areas. The film and games industries and training for media professions are also to be strengthened.

The CDU wants to keep local newspapers and private broadcasters. The state should help deliver newspapers in rural areas. The CDU also wants to support films and video games from the state. Young people in media jobs should get help starting out.

The state media law is to be modernized without adding bureaucracy. Young media professionals are to receive mentoring, scholarships and start-up support, and founding a business is to become easier through co-working spaces and microloans, for example. The CDU is considering a state media academy. Film funding is to be adjusted, and the film academy in Ludwigsburg strengthened. Games are to be treated as a sector of their own in economic development programs. Radio is to switch to DAB+ in partnership with broadcasters, partly to keep the public informed in emergencies. Media education is to be anchored in all forms of education.

Show the original quote (page 45)
„Zustellförderung für Printprodukte in der Fläche, innovationsfreundliche Regulierung und faire Wettbewerbsbedingungen“

Translation: delivery subsidies for print products in rural areas, innovation-friendly regulation and fair competitive conditions

Page 45 in the original

Placement

  • Economyleaning more state

    A delivery subsidy for newspapers and further media funding programs gradually expand state support for an industry.

Keep public broadcasting but rein in its costs

The CDU is committed to public broadcasting but wants it to focus more on its core mission. The broadcasting fee is to stay stable, and salaries in leadership positions are to be aligned with the public sector.

The CDU wants to keep public TV and radio. The broadcasters should stick to their main job. They should report more from the region. The broadcasting fee should not go up.

According to the platform, people should be able to trust public broadcasting again. To that end the CDU wants more diverse content and more regional reporting. Full disclosure of costs and use of every savings opportunity are meant to keep the fee stable. Pay for executives is to follow public-sector standards in the future.

Show the original quote (page 45)
„Deshalb werden wir die inhaltliche Vielfalt wieder vergrößern, die regionale Berichterstattung ausbauen und die Konzentration auf den Kernauftrag stärken.“

Translation: That is why we will once again increase the diversity of content, expand regional coverage and strengthen the focus on the core mission.

Page 45 in the original

Placement

  • Economyleaning more market

    A stable fee, savings and a narrower core mission gradually limit a publicly funded service.

Introduce a digital levy on big platforms' online ads

The CDU supports a levy on the online advertising of large platforms, designed to comply with EU law. The revenue is to go exclusively to media infrastructure, diversity and quality journalism.

Big internet companies earn a lot from ads. The CDU wants them to pay a levy on that. The money should go to media and good journalism. This should make competition fairer.

The levy is to be technology-neutral and apply only to large platforms. The money is earmarked for media infrastructure, diversity and quality journalism. The CDU justifies the plan with fair competition for domestic media as well as plurality of opinion and democratic stability.

Show the original quote (page 46)
„Wir unterstützen eine technologieoffene Digitalabgabe für die Onlinewerbung großer Plattformen in europarechtskonformer Ausgestaltung.“

Translation: We support a technology-neutral digital levy on the online advertising of large platforms, designed in compliance with European law.

Page 46 in the original

Placement

  • Economyclearly more state

    A new levy on large platforms that does not exist today, with its earmarked redistribution to media, is a new state intervention in the market.

Develop a cultural strategy for Baden-Württemberg

The CDU wants to draw up a statewide cultural strategy that secures arts and culture and provides long-term planning for preserving and building cultural venues. Every child should have the chance to sing in a choir or learn an instrument.

The CDU wants a plan for culture in the state. Theaters, museums and other cultural buildings should be kept. Every child should be able to learn an instrument or sing in a choir. Artists should have less paperwork when they apply for funding.

The strategy is meant to support change in the cultural sector, for instance through digitalization, and to archive digital formats permanently. The CDU backs Heidelberg's bid to become European Capital of Culture. Culture should be easy to access everywhere in the state and for all groups, with schools, music schools and amateur music working together. The state's arts funding is to be reviewed for accuracy and efficiency while respecting artistic freedom. Paperwork for individual grants is to be reduced.

Show the original quote (page 46)
„Dazu werden wir eine Kulturstrategie Baden-Württemberg entwickeln, um für gute Rahmenbedingungen zu sorgen“

Translation: To this end we will develop a Baden-Württemberg cultural strategy to ensure good conditions

Page 46 in the original

Placement

This point touches none of the axes.

Create a commissioner and cultural center for expellees and ethnic German resettlers

The CDU wants to set up an office for the concerns of expellees and ethnic German resettlers. In addition, a research and cultural center focusing on "Germans from Russia" is to be established.

Many people came to the state as expellees or ethnic German resettlers. The CDU wants to appoint a commissioner for them. That is a person who looks after their concerns. Germans from Russia should get a cultural center.

The commissioner would also be responsible for building understanding with the regions of origin. The CDU gives unreserved support to cultural work under Section 96 of the Federal Expellees Act. Together with the Federation of Expellees and the regional associations, the handover to the next generation is to be supported with money and administrative help. Until 2036 the state is to act as a sponsor for Germans from Russia and resettlers from other former Eastern Bloc countries. Social projects are meant to counter old-age poverty among Russian Germans.

Show the original quote (page 48)
„Wir werden eine oder einen Beauftragten für die Belange der Flüchtlinge und Vertriebenen, der Aussiedlerinnen und Spätaussiedler sowie für die Verständigungsarbeit mit den Herkunftsgebieten etablieren.“

Translation: We will establish a commissioner for the concerns of refugees and expellees, of ethnic German resettlers and late resettlers, and for reconciliation work with the regions of origin.

Page 48 in the original

Placement

  • Societyleaning conservative

    A new office and a cultural center gradually expand the preservation of the heritage of expellees and resettlers, which aims at keeping established tradition.

What do the other parties say on culture and media?

All programs in Baden-Württemberg compared